TASK

Harmony sought a visual identity that reflects the simplicity, vibrancy, and joy that defines their approach to healthy living. The logo and social media posts should convey simplicity, accessibility, and playfulness.

• Choose a color palette that is fresh, inviting, and energizing.

• Consider playful typography that adds character to the logo.

BACKGROUND

Harmony is synonymous with accessible, fun, and easy healthy living. They empower individuals to embrace a lifestyle that promotes well-being without complexity making positive choices not only achievable but delightful.

TARGET AUDIENCE

The primary audience comprises women of all ages and backgrounds who are seeking a stress-free and enjoyable approach to healthy living. Whether they are beginners or wellness enthusiasts, Harmony is designed to resonate with those who prioritize simplicity and fun in their wellness journey.

• Young Professionals: Women in their 20s and 30s who are career-focused and seek a balanced and healthy lifestyle

• Wellness Seekers: Women who actively pursue holistic well-being, including mental, emotional, and physical health.