TASK

The Natural History Museum sought a comprehensive visual identity redesign to breathe new life into their brand and enhance their presence in the cultural and educational landscape.

• New branding should be dynamic, bold and modern

BACKGROUND

The Natural History Museum of Los Angeles works to preserve the past while constantly searching for new and innovative ways to interact with the public. They are rooted in curiosity, knowledge, and the wonder of the natural world.

TARGET AUDIENCE

The target audience is diverse and includes individuals of various ages, backgrounds, and interests.
Here are key segments within the target audience:

• Families with Children

• Education Institutions (Schools, Colleges, Universities)

• Tourists & Local Community Members

• Cultural and History Enthusiasts

• Science Enthusiasts