An App for Climbers By Climbers
TASK
Crux sought a dynamic and visually appealing logo along with an intuitive mobile interface design that enhances the user experience while promoting inclusivity and a sense of community among climbers.
BACKGROUND
Crux is an adventurous, dynamic, and community-driven application and community of climbers.
TARGET AUDIENCE
Climbing enthusiasts of all skill levels, from beginners to advanced climbers.
Outdoor adventurers seeking new and exciting climbing experiences.
Fitness enthusiasts interested in a challenging and rewarding activity.
Community-oriented individuals who enjoy connecting with fellow climbers.
#CRUXCHALLENGE
DELIVERABLES
• Name
• Logo
• Brand Identity
• Prototype Design
Unique visual identity based on a climber’s hands while the lines of the palm form Half Dome.
Logo Design
The logo should be modern, dynamic, and easily recognizable
Utilize a bold and vibrant color palette that reflects the energy and excitement of the climbing experience
Ensure the logo is versatile enough for various applications, including app icons, merchandise, and marketing materials
Mobile Interface Design
Create an intuitive and user-friendly interface that guides users seamlessly through the app.
Prioritize a clean and visually engaging design that enhances the overall user experience.
Include features for route discovery, progress tracking, community forums, and social connections among climbers.
Use high-quality imagery and graphics that evoke the natural beauty of climbing locations.
Implement a color scheme that aligns with the brand and creates a visually cohesive experience.
