TASK

• Develop a collaborative product that combines Larabar's wholesome, real-food ingredients with spent grain, creating a delicious and sustainable snack.

• Design packaging that conveys the collaborative nature of the product by:

  • Incorporate elements from Larabar's branding while highlighting the brewery's visual identity.

  • Use eco-friendly packaging materials to align with sustainability goals

BACKGROUND

LARABAR strives to create bars that are pure, simple, and delicious that bring quality food to those who live an active lifestyle. They wished to create a sustainable, collaborative partnership that encapsulated their founder, Lara Merriken’s, Colorado roots that would reach a niche portion of their target market. They collaborated with 12 breweries across Colorado using their spent grain from the brewing process as the bar’s flour base, creating a unique and sustainable bar.

TARGET AUDIENCE

• Health-Conscious Individuals who appreciate natural and nutritious snacks.

• Natural and Minimal Ingredients Seekers

• Craft beer enthusiasts interested in unique and innovative collaborations.

• Sustainable and Environmentally Conscious Consumers who support sustainable and waste-reducing initiatives.

DELIVERABLES

• Limited Edition Concept

• Product Name

• Packaging